Pro-actively marketing your home to potential buyers is the key to get your home sold. My strategy includes online activities that are designed to seed the marketplace, optimize for SEO, and position your home for the best possible impression.

In marketing, it is said that a customer has to see an ad seven times to remember it. Marketers like to talk about “The Rule of Seven”: the idea that people need to see your marketing message seven times before they take action. To keep your home in front of buyers I use a retargeting algorithm that allows your home to constantly to be in front of potential buyers.

What is ReTargeting and How Does it Work?

Retargeting, also known as remarketing, is a form of online advertising that will help keep your home in front of bounced traffic after they leave your home’s website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help your home reach the 98% of users who don’t convert right away and stay in front of them.

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